graphic design

themed entertainment

playground

about

The Nauxdica Cruise Line is a cruise line for kids and adults of all ages. No matter your age, there is something to offer to everyone. Guests can choose between a casual cruise experience or the luxury experience which is what the cruise line is known for.

Programs Used:

Adobe Photoshop
Adobe Illustrator
Adobe InDesign

The goal was to create a full visual identity and welcome experience for a fictional luxury cruise line, including logo development, brand guidelines, a passenger welcome package, and product designs. The goal was to craft an immersive brand world that feels elegant, cohesive, and rooted in adventure from the moment a guest steps onboard.

Some Process Work

I chose a public domain story to reinterpret visually and landed on Thumbelina, a childhood favorite. The idea of a tiny character navigating a huge world felt perfect for exploring how typography can shape a narrative.

I studied other typographic books and expressive layouts to see how designers use type to show emotion, tension, and whimsy. From there, I sketched thumbnails to figure out how each spread should look and flow.

Once the structure felt right, I refined the chapter titles, spacing, and type choices so the whole book felt cohesive and alive. I wanted the words themselves to carry Thumbelina’s journey.

I made test prints to check everything at scale, which helped me fix spacing issues and adjust page flow so the book felt natural to hold and read.

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