graphic design

themed entertainment

playground

about

CycleVerse is a spin studio that invites riders to escape the ordinary and enter realms of imagination, music, and movement. Each class transforms fitness into an immersive story where progress feels like an adventure.

Programs Used:

Adobe Illustrator

Procreate

Figma

By blending cycling with storytelling, music, and world-building, the brand creates an escape from the everyday. Each ride takes place inside a themed realm, where lighting, visuals, and sound come together to make every workout feel like a journey. The goal is to make fitness imaginative, playful, and immersive so riders leave not only stronger but inspired.

Logomark

Wordmark

Logo Lockup

Website Video Walkthrough

Explore Figma Prototype

Some Process Work

This project began as an exploration of how brand design can turn an everyday activity into an experience. After a conversation with Mikhailyn Sojack about themed fitness classes, I expanded the idea into a fully developed brand concept, drawing inspiration from books, musicals, films, and artists with immersive worlds and devoted audiences.

I created CycleVerse as a realm-based cycling brand and translated it into a cohesive visual system. I developed mood boards, defined color and typography, and designed immersive website wireframes that showcase the realms, guides, and booking journey.

The result is a cohesive brand that takes the familiar idea of spin studios and transforms it into a story-driven, immersive digital space. CycleVerse invites users to not just work out but to escape, explore, and play inside every ride.

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