This project was heavily research-driven, and my team used data analysis to guide every design decision. As project manager, I oversaw the project’s direction, set timelines, coordinated meetings, assigned tasks, and kept communication clear so our work stayed on track.

I focused on analyzing data related to wait times and wayfinding to identify the biggest pain points. Our goal was to design a seamless concourse experience that improved flow without taking guests out of the event. We aimed to create a universal system that any stadium could adapt.