SCAD SERVE is a university initiative that partners students with nonprofits to create meaningful design impact. In the second quarter of a two-term collaboration with Housing Savannah, I served as one of two Project Managers, while also contributing to the Web Team and leading the Exhibition Team.

Our focus was expanding and activating the newly developed brand through digital and experiential touchpoints. We redesigned the organization’s website, supported social media strategy, and created an awareness campaign that put real faces to housing challenges in Savannah. As Exhibition Lead, I directed the final showcase experience, shaping how our research, strategy, and design solutions were presented to stakeholders in an immersive, narrative-driven format.

The Exhibition

Logomark

Logo Lockup

Team members pictured :



Charlie Anderson, Juniper Behun, Emalene Castellano-Smith, Charlotte Clarke, Lenora Fernandes, Kate Finn, Casey Fuller, Sara Hamilton, Carissa Han, Charlotte Millman, Naomi Noriega, Tianrui Peng, Maggie Provencher, Abbie Schneider, Greta Vaitulevicius, Mrinalini Vodela, Molly Wilson.

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© 2025 EMALENE CASTELLANO-SMITH